The Mona Shop needed a stupid, attention-seeking product to flog that not only builds the Mona brand (sex and/or death) but makes DW a lil’ coin.
What could be more stupid and attention-seeking than our own brand of condoms for fucking the art world. These anti-pretentiousness prophylactics come in five varieties: “artist”, curator, critic, collector and valuer—so now you and your art-world-trolling friends can fuck back (safely).
We shot these dingers as if they were a premo art-world product: cool light and a shiny, expensive white surface. The aim was to present these dingers like the premo art-world product they were taking the piss out of: a super sleek, Jeff Koons balloon dog.